• Important Letter to Customers
  • With over 1 Million lenses in stock, we are one of the LARGEST WHOLESALE DISTRIBUTORS in the country!
    Soft lens distribution
  • PureSite® Digital Family of Lenses offer world-class designs with the BEST of digital at a fraction of the cost.
    PureSite Digital Lenses
  • Ultima Gas Permeable Lenses are precisely manufactured to align with the corneal curvature, resulting in a comfortable fit.
    MSPO Ultima GP
  • PureSite® Platinum AR offers premium AR treatment for the discriminating patient.
    PureSite AR
  • Practice Maximus Optometric Office Management Software was designed for the ophthalmic industry and is HIPAA compliant and EHR-certified.
    Practice Maximus

Your Single Source Provider.

Diversified Awards Purchase everything you need to manage and grow your practice from one Single Source and receive greater discounts, improve efficiencies, and qualify for even more incentives.  Quite simply, Diversified, together with MidSouth Premier and Firestone Optics, are in business to help you grow your business. A Vision Monday ‘Top 25 Independent Lab’ every year since 2000, we now serve ECPs from coast to coast.  Experience the benefits of Single Sourcing today! Click on 'Open An Account' in the upper, right section of this page.

Crizal In-House Processing Lab services

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Industry Calendar

Jun20 6/20/2014 12:00 PM - 1:00 PMR.I.P. Deadline
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Dec20 12/20/2014 12:00 PM - 1:00 PMR.I.P. Deadline
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Heritage Lab Ambassadors Club OLA The Vision Council Vision Monday 2013 top lab

Ohio Optometric Association